Strategic management processes and tools

Strategic management processes and tools (factors that can measure the effectiveness of a strategic management plan)

– Where are we now? That is the industry used to analysis the existing situation before developing plans includes the collection of competitive intelligence. It assesses the position of the industry elements of external and internal environment. External analysis provides market share, future trends and demand-and-supply analysis. Internal analysis provides product, service and processes. – Where do we want to go? This stage normally starts with the mission statement, which illustrates competencies and business cope. - How do we get there? This stage is strategic direction that provides the road map for organization to be undertaken and to be able to adopt flexible structures that enable performance and effectiveness. – How do we know we got there? Finally this stage is the feedback and control. Measurement performs effectively at each stage of the strategy in order to enable industry to development in the external environment.

Analyzing ICT of industry provides the Dubai internet city as a leading regional commercial hub with its strategic location, tax-free living and consistently strong economic outlook and a world class business environment. It has now become the logical place to do business in the Middle East, providing investors with a unique and comprehensive value added platform. The Middle East region is one of the fastest growing ICT markets in the world. DIC provides an environment that attracts all elements of the ICT value chain, and in addition, has developed several programmes that can be leveraged by the community to explore and expand channel development opportunities. Moreover, Dubai Internet City provides a one-stop-shop environment for a variety of services required for setting up and running a business. The current position of DIC without competitor in ICT is better than that of Dubai.

Similarly, Harris Corporation has contract with Carnival Corporation, a cruise ship by enhanced modern that can passengers and staff have access to the latest high-speed Internet and advanced voice and data services available as they sail the high seas. This will make satisfy of passengers and crew who expect to access the communications services onboard a ship.

In case Study of Continental Airline's strategy is increase the loyalty of Continental's most valuable customers. The airline technology of Continental plays such as online check-in and electronic ticketing in order to the customers receives the most convenient and fast service. Moreover, the company’s enhance on a nimble IT department that is creating automated tools, boosting efficiency to return high profitability and make it a favorite among the flying public. This is surviving competitively of the company in the airline industry and usurps power of selling in the market.

Reference

Buhalis, D 2003, E-Tourism: Information Technology for Strategic Tourism Management, Pearson Education Limited, Essex.