A strategic management plan of the SS company Ltd.

Hua Hin has 281 kilometers south of Bangkok, Hua Hin, which literally means stone head in Thai, is the oldest beach resort of the country and is still very popular. Hua Hin is a famous beach resort town in Thailand and is one of eight districts of the Prachuap Khiri Khan province. This place is a popular destination among the Thai-tourist and non-Thai tourist. By the way, Hua Hin is also closely associated with the Thai royalty that make ensure to the tourist rely to travel in Hun Hin.

Furthermore, sun-filled days on the mile-long beach there are leisure activities for the whole family from water sports to golf. Hua Hin will also still sense this special atmosphere and old world charm. It provides all the ingredients for a very special holiday experience.

The SS company Ltd is website that presents the interesting information in Hun Hin to tourist who interested to travel and while, this web can attracting the tourist who has never travel in Hua Hin turn to pay attention.

The SS Company offers completely information of services which include activities, accommodations, restaurants and attractions.

The objectives of the strategic management plan is to increase a number of customer to surfing our website and go directly through the host site. Therefore, this is the promoting of our company that will be only one website which is provides all the information that surfers want and need. Our website can usurp the marketing shares from other competitors. Due to our site has the useful information and easy to find out what the customers exactly want. Moreover, our company website is not complicate the navigator and make it simple as a simply way of web design.

All in all, the SS company wish the surfers and customers obtain the right and useful information from our website. The last thing, we will improve continuously for providing quality information to surfers.

SS Company Ltd. Strategic management plan on web design

Hua-hin district head to the south of Bangkok now became popular for all foreigners after Tsunami disaster in the south part of Thailand since 2004. Nowadays, this place is the best favorite tourist attraction not only for Thai people but it is for non-Thai traveler also. The company can strongly believed that this place is the safest one in Thailand, because here is the place where our present King stays most of the time. The strength of the place is less criminal, never has any natural disaster and only two and a half hours drive from Bangkok. The only weakness of Hua-hin is not the city for the nightlife people. Here is the place to welcome the travelers who preferred to relax their mind, lie-down and read the novel on the beach and dine underneath the sky with the sound of the sea. Here is one of the best places for you to visit and enjoy with the classic Thai luxury style in Hua-hin.

SS Company Ltd. is a traveler search site for Hua-hin destination in Thailand. This newly opened company is focusing on the Luxury and relaxing style for family traveler who come and search for the activities what they want to do in Hua-hin. We help them to find the only best thing in Hua-hin. The company target is providing the best information of tourist attractions, activities, restaurants, and accommodations in Hua-hin. The company is very different from others agency sites because we do not actually sell hotel rooms and trips of tour or anything else. In addition, the navigators can make a reservation direct to the host website. The company provides the link to exit the website and continue to the next web destination for more information. The company does not charge anything from the navigators. It is the same as when you watch the TV or search on the Google website. They do not charge anything from you but you gain more knowledge and obtain what you want. This is the company objective that we provide the best choice for the navigators and help them to find their needs.

The company website is easy to read and understand with friendly to all kind of speed internet users. The navigators only spend less than one second to open the company main page and less than four second to the next page of our website. We provide the simple way to seek the information and simply way to understand and easy to read.

The company income is from the number of the navigators who seek on the website link including make a reservation direct to the host website. We are the gate to link to their main website and welcome more people to visit them from our information.

Today, we offer only one place destination but the SS Company tries to be the best traveler search in the future with more destinations in Thailand. The company needs to create more ideas of more tourist information for providing to all value customers.

CREATIVE CONCEPTS : A Strategic Management Plan

Creative Concepts Inc. is an events management company based in Davao City, Philippines, which caters primarily to the corporate market segment. It specializes in business events conducted at the local and regional level ranging from small business meetings, planning sessions and team building activities to product launches, conferences and exhibitions. The company offers a complete range of services which include event design, targeted marketing communications, audio-visual production, programming and logistics management, comprehensive conference marketing and public relations.
Presently, Creative Concepts occupies a favourable position as one of Davao City’s largest meeting and events management companies. However, the opening of new companies in the events management field, as well as the expansion of services of major venues catering to business events has driven the company to pursue a strategic approach to strengthen its positioning and increase its market share. The main objectives of the strategic management plan is to increase awareness of the company and its services within the business community in Davao and create a competitive advantage by introducing a new IT feature in its events management services.
Among the major components of the company’s strategic management plan are the: (1) launching of a company website, (2) establishment of a corporate relationship management database, (3) creation of an online platform for business forums and (4) offering of live broadcast sessions for off-site conference participants.
COMPANY WEBSITE
With more information being accessible to companies on the web, businesses are using this channel to look for suppliers for their corporate needs. The company website shall serve as the online medium for advertising the company and its services, providing a portal for a social business forum and a gateway for communicating to its clientele. It shall be composed of six sections, namely, the home page, company profile, services, calendar, featured events and contact details. The creation of the website shall be collaborated by the company’s internal marketing team and outsourced website designers.
CRM DATABASE
The establishment of a database of existing and potential corporate clients shall enable the company to have a managed network of connections which would enable them to conduct direct marketing initiatives to better promote the company’s services. The database shall also allow the company to segment the target market and offer customized event designs to match their corporate requirements. Programming of the system shall be outsourced and licenses for software required shall be procured accordingly.
ONLINE BUSINESS FORUM
As a major component of the company website, an online forum shall be created to provide an electronic platform for companies to share their views on events and issues within the local and global business scope. This will allow the company to gather information and leads on possible services that they can offer and be kept abreast of the current trends in the business community.
LIVE CONFERENCE FEED
A major IT project for the year shall be an investment in an IT system which will allow live broadcast of conferences and events to off-site participants. The project will involve capitalization in hardware infrastructure, software, netware and “peopleware”, as an internal IT team will have to be organized to cater to the implementation and operation of this new feature. With its novelty in the industry, the project is expected to provide differentiation and a distinct competitive advantage for the company.
TIMETABLE
The company shall aggressively push for the implementation of the abovementioned information technology programs in 2010 and shall commence with the public launching of its website in a business cocktails event with media and corporate clients in January, celebrating the company’s 10th year in operation. The online business forum site shall also be formally opened as a major component of the website, inviting prominent business personalities to contribute to relevant and current business issues. The creation of the CRM database is expected to involve much programming and information management. For this purpose, a team of IT experts shall be contracted by the company to handle the project. It is expected to be completed by the 2nd quarter of 2010. The final phase of the strategic management plan involves a capital investment on hardware, software and netware to enable the broadcast to reach registered conference participants worldwide. With this major IT feature added in the company’s portfolio of services, an internal IT team composed of an Information Systems Manager and 3 IT engineers shall be hired to complement the company’s human resource pool.
EVALUATION
By the end of the year, the company is expected to have achieved a 30% increase in its corporate events portfolio, with at least twenty major events conducted and a projected P 100 million in gross revenues. Qualitatively, the information & communications technology enhancements shall be evaluated based on its effect to the company’s accessibility and awareness level for its corporate clientele.