Creative Concepts Inc. is an events management company based in Davao City, Philippines, which caters primarily to the corporate market segment. It specializes in business events conducted at the local and regional level ranging from small business meetings, planning sessions and team building activities to product launches, conferences and exhibitions. The company offers a complete range of services which include event design, targeted marketing communications, audio-visual production, programming and logistics management, comprehensive conference marketing and public relations.
Presently, Creative Concepts occupies a favourable position as one of Davao City’s largest meeting and events management companies. However, the opening of new companies in the events management field, as well as the expansion of services of major venues catering to business events has driven the company to pursue a strategic approach to strengthen its positioning and increase its market share. The main objectives of the strategic management plan is to increase awareness of the company and its services within the business community in Davao and create a competitive advantage by introducing a new IT feature in its events management services.
Among the major components of the company’s strategic management plan are the: (1) launching of a company website, (2) establishment of a corporate relationship management database, (3) creation of an online platform for business forums and (4) offering of live broadcast sessions for off-site conference participants.
COMPANY WEBSITE
With more information being accessible to companies on the web, businesses are using this channel to look for suppliers for their corporate needs. The company website shall serve as the online medium for advertising the company and its services, providing a portal for a social business forum and a gateway for communicating to its clientele. It shall be composed of six sections, namely, the home page, company profile, services, calendar, featured events and contact details. The creation of the website shall be collaborated by the company’s internal marketing team and outsourced website designers.
CRM DATABASE
The establishment of a database of existing and potential corporate clients shall enable the company to have a managed network of connections which would enable them to conduct direct marketing initiatives to better promote the company’s services. The database shall also allow the company to segment the target market and offer customized event designs to match their corporate requirements. Programming of the system shall be outsourced and licenses for software required shall be procured accordingly.
ONLINE BUSINESS FORUM
As a major component of the company website, an online forum shall be created to provide an electronic platform for companies to share their views on events and issues within the local and global business scope. This will allow the company to gather information and leads on possible services that they can offer and be kept abreast of the current trends in the business community.
LIVE CONFERENCE FEED
A major IT project for the year shall be an investment in an IT system which will allow live broadcast of conferences and events to off-site participants. The project will involve capitalization in hardware infrastructure, software, netware and “peopleware”, as an internal IT team will have to be organized to cater to the implementation and operation of this new feature. With its novelty in the industry, the project is expected to provide differentiation and a distinct competitive advantage for the company.
TIMETABLE
The company shall aggressively push for the implementation of the abovementioned information technology programs in 2010 and shall commence with the public launching of its website in a business cocktails event with media and corporate clients in January, celebrating the company’s 10th year in operation. The online business forum site shall also be formally opened as a major component of the website, inviting prominent business personalities to contribute to relevant and current business issues. The creation of the CRM database is expected to involve much programming and information management. For this purpose, a team of IT experts shall be contracted by the company to handle the project. It is expected to be completed by the 2nd quarter of 2010. The final phase of the strategic management plan involves a capital investment on hardware, software and netware to enable the broadcast to reach registered conference participants worldwide. With this major IT feature added in the company’s portfolio of services, an internal IT team composed of an Information Systems Manager and 3 IT engineers shall be hired to complement the company’s human resource pool.
EVALUATION
By the end of the year, the company is expected to have achieved a 30% increase in its corporate events portfolio, with at least twenty major events conducted and a projected P 100 million in gross revenues. Qualitatively, the information & communications technology enhancements shall be evaluated based on its effect to the company’s accessibility and awareness level for its corporate clientele.
Presently, Creative Concepts occupies a favourable position as one of Davao City’s largest meeting and events management companies. However, the opening of new companies in the events management field, as well as the expansion of services of major venues catering to business events has driven the company to pursue a strategic approach to strengthen its positioning and increase its market share. The main objectives of the strategic management plan is to increase awareness of the company and its services within the business community in Davao and create a competitive advantage by introducing a new IT feature in its events management services.
Among the major components of the company’s strategic management plan are the: (1) launching of a company website, (2) establishment of a corporate relationship management database, (3) creation of an online platform for business forums and (4) offering of live broadcast sessions for off-site conference participants.
COMPANY WEBSITE
With more information being accessible to companies on the web, businesses are using this channel to look for suppliers for their corporate needs. The company website shall serve as the online medium for advertising the company and its services, providing a portal for a social business forum and a gateway for communicating to its clientele. It shall be composed of six sections, namely, the home page, company profile, services, calendar, featured events and contact details. The creation of the website shall be collaborated by the company’s internal marketing team and outsourced website designers.
CRM DATABASE
The establishment of a database of existing and potential corporate clients shall enable the company to have a managed network of connections which would enable them to conduct direct marketing initiatives to better promote the company’s services. The database shall also allow the company to segment the target market and offer customized event designs to match their corporate requirements. Programming of the system shall be outsourced and licenses for software required shall be procured accordingly.
ONLINE BUSINESS FORUM
As a major component of the company website, an online forum shall be created to provide an electronic platform for companies to share their views on events and issues within the local and global business scope. This will allow the company to gather information and leads on possible services that they can offer and be kept abreast of the current trends in the business community.
LIVE CONFERENCE FEED
A major IT project for the year shall be an investment in an IT system which will allow live broadcast of conferences and events to off-site participants. The project will involve capitalization in hardware infrastructure, software, netware and “peopleware”, as an internal IT team will have to be organized to cater to the implementation and operation of this new feature. With its novelty in the industry, the project is expected to provide differentiation and a distinct competitive advantage for the company.
TIMETABLE
The company shall aggressively push for the implementation of the abovementioned information technology programs in 2010 and shall commence with the public launching of its website in a business cocktails event with media and corporate clients in January, celebrating the company’s 10th year in operation. The online business forum site shall also be formally opened as a major component of the website, inviting prominent business personalities to contribute to relevant and current business issues. The creation of the CRM database is expected to involve much programming and information management. For this purpose, a team of IT experts shall be contracted by the company to handle the project. It is expected to be completed by the 2nd quarter of 2010. The final phase of the strategic management plan involves a capital investment on hardware, software and netware to enable the broadcast to reach registered conference participants worldwide. With this major IT feature added in the company’s portfolio of services, an internal IT team composed of an Information Systems Manager and 3 IT engineers shall be hired to complement the company’s human resource pool.
EVALUATION
By the end of the year, the company is expected to have achieved a 30% increase in its corporate events portfolio, with at least twenty major events conducted and a projected P 100 million in gross revenues. Qualitatively, the information & communications technology enhancements shall be evaluated based on its effect to the company’s accessibility and awareness level for its corporate clientele.
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